Horst Rechelbacher, FounderAveda Corporation founder Horst M. Rechelbacher has redefined the face of "beauty" worldwide. For nearly four decades, he has been a major, motivating force in hair care and the beauty industry. A world-renowned hair stylist, artist, entrepreneur and educator, he's a master of innovation: moved by a keen intelligence, artist talent and quest for knowledge, he has invented and perfected cutting-edge techniques, trends, products and treatments imbued with the multiple benefits of pure flower and plant ingredients. His belief in the powers of plants and his efforts to preserve the environment, combined with his lifelong commitment to excellence, have spawned a new sense of beauty that goes far beyond surface image. Reflected in Aveda's expanding global network of education including Aveda Institutes, Concept Salons and Spas and Environmental Lifestyle Stores, the Aveda idea of beauty encompasses a total body approach to care, using plant-based products, treatments and simple rituals to enhance appearance, well-being and the quality of life. In turn, this approach also advocates more environmentally responsible business practices and lifestyles.
Today, Horst is as integral to the evolution and implementation of his vision as he was 20 years ago. Committed to the fusion of beauty and healthy care, he tours the nation, helping others integrate balance, wellness and beauty into their daily lives. His new book, Aveda Rituals, is currently available. |
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