Aveda's Commitment
By adopting these Principles, we
publicly affirm our belief that corporations have a responsibility
for the environment, and must conduct all aspects of their
business as responsible stewards of the environment by operating
in a manner that protects the Earth. We believe that corporations
must not compromise the ability of future generations to sustain
themselves.
"By
adopting the Ceres Principles, we publicly affirmed our belief
that corporations have a responsibility for the environment, and
must conduct all aspects of their business as responsible stewards
of the environment by operating in a manner that protects the
Earth. We believe that corporations must not compromise the
ability of future generations to sustain themselves." says
Rechelbacher.
We will update our practices
constantly in light of advances in technology and new
understandings in health and environmental science. In
collaboration with CERES, we will promote a dynamic process to
ensure that the Principles are interpreted in a way that
accommodates changing technologies and environmental realities. We
intend to make consistent, measurable progress in implementing
these Principles and to apply them to all aspects of our
operations throughout the world.
The CERES
Principles
(Formerly the Valdez Principles)
Protection of the
Biosphere
We will reduce and make continual
progress toward eliminating the release of any substance that may
cause environmental damage to the air, water, earth, or its
inhabitants. We will safeguard all habitats affected by our
operations and will protect open spaces and wilderness, while
preserving bio-diversity.
Sustainable Use of
Natural Resources
We will make sustainable use of
renewable natural resources, such as water, soils and forests. We
will conserve non-renewable natural resources through efficient
use and careful planning.
Reduction and
Disposal of Wastes
We will reduce and where possible,
eliminate waste through source reduction and recycling. All waste
will be handled and disposed of through safe and responsible
methods.
Energy
Conservation
We will conserve energy and improve
the energy efficiency of our internal operations and of the goods
and services we sell. We will make every effort to use
environmentally safe and sustainable energy sources.
Risk Reduction
We will strive to minimize the
environmental health and safety risks to our employees and the
communities in which we operate through safe technologies,
facilities and operating procedures, and by being prepared for
emergencies.
Safe Products and
Services
We will reduce and where possible,
eliminate the use, manufacture or sale of products and services
that cause environmental damage or health or safety hazards. We
will inform our customers of the environmental impacts of our
products or services and try to correct unsafe use.
Environmental
Restoration
We will promptly and responsibly
correct conditions we have caused that endanger health, safety or
the environment. To the extent feasible, we will redress injuries
we have caused to persons or damage we have caused to the
environment and will restore the environment.
Informing the
Public
We will inform in a timely manner
everyone who may be affected by conditions caused by our company
that might endanger health, safety or the environment. We will
regularly seek the advice and counsel through dialogue with
persons in communities near our facilities. We will not take any
action against employees for reporting dangerous incidents or
conditions to management or to appropriate authorities.
Management
Commitment
We will implement these Principles
and sustain a process that ensures that the Board of Directors and
Chief Executive Officer are fully informed about pertinent
environmental issues and are fully responsible for environmental
policy. In selecting our Board of Directors, we will consider
demonstrated environmental commitment as a factor.
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